Thursday, January 11, 2007


Articles and Headlines

The Secrets of Writing "Attention Grabbing" Headlines
By Will Toh Kwang Hwee

“Own a Business of Your Choice without Investing One Cent”

A headline like this will definitely induce business minded individuals to want to read more. The world we are living in is overloaded with information that we will never be able to finish reading them all. This is especially true in today’s Information Age where we can easily find information we need using the Internet.

Having good content is simply not good enough because people don’t know how good it is until they read it! So, it is definitely critical that we catch our audience’s attention with an attention grabbing headline.

The measure of success for your headline is actually very simple. Does it make the reader want to click through and read you article or message? It’s Critical that we must have a headline that is impossible to ignore. People reading it should think, “I would be Crazy not to read this article!”

You are in for a treat. Right here I have listed a few personal secrets that I use which got me great results.

-Subject Has Three Rules: Short, Sharp And Sweet:

While you may want to convey as much information as you can in each headline, a long headline may spell disaster. So your best bet will be to have a headline that is short, sharp and attention grabbing.

-Tickle On The Reader’s Curiosity:

You must have the ability to pull the reader who is scanning tones to headline to stop and take a second look at your title. One of the best ways is to create a title that will induce people to want to click on your headline into your article.

-Create A Massive Sense Of Urgency:

The opportunity for gain can be great if people to want to read more. No one wants to lose out on a great moneymaking opportunity, or if they can get something for a bargain.

-Make An Announcement Or Share News:

You can make an announcement or share news in your subject line. Everyone wants to be the first one to find out new things.

-Emphasize How The Reader Will Benefit From Opening Your Email:

Do not tell them what the function is in the headline. People are simply not interested in that. They are more interested what is in it for them. What can they benefit from reading your material?

-Fear Of Lost:

This is one of the most powerful things to take note when writing articles, because subconsciously, the fear of lost will compel a reader to take action more than anything else.

Final food for thought - always remember to keep the headline using the above strategy. You will get amazing results if you can combine some of the strategies together in one headline. Once you have mastered the art of writing a great headline, combined with good content. You can be sure that your work will get huge exposure.

Will Toh is a preeminent and veteran internet marketer with immerse PASSION in Internet MLM and Personal Development. One of his goal in life is to help individual achieve Financial Abundance and Living Excellence.

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